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We're Not an Agency. We're Your Partner.

Most Amazon service providers make money whether you win or lose. We built 2P Central differently — we only grow when your brand grows. No retainers. No commissions. Just fully aligned incentives.

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The 2P Model: Three Paths, One Goal

Every brand is different. Some want to maintain full control of their Amazon presence while offloading the work. Others want a clean wholesale relationship with zero marketplace headaches. And some want a dedicated account built entirely around their brand. We offer all three — and sometimes a hybrid.

Inside Your Account

We purchase your inventory through wholesale purchase orders and sell it within your own Seller Central account. You stay the landlord — your account, your reviews, your brand registry, your listing history all stay yours. We handle operations, advertising, and growth day to day, but decisions on creative and copy go through you before anything goes live. Full partnership, full visibility.

  • You retain ownership of the seller account
  • We handle all operations, ads, and optimization
  • We buy your inventory at wholesale — you get paid upfront via purchase orders

Through Our Storefront

We purchase your inventory through wholesale purchase orders and sell it through our own Amazon storefront. Same buy-sell model, same partnership approach — you stay involved in creative and copy decisions, and nothing publishes without your sign-off. You ship us product, collect wholesale revenue, and always know exactly what's happening with your brand.

  • We place wholesale purchase orders
  • Zero agency fees — we make money from margin
  • Predictable revenue with no marketplace headaches

An Account Just for You

We spin up a dedicated LLC and a brand-new Seller Central account built solely for your brand — its own clean, siloed home, completely separate from every other brand we run. Same buy-sell model, same partnership approach, but purpose-built around you: no shared history, no commingled catalog, and operations tuned entirely to your brand. It's the most focused, protected version of the partnership — your brand gets dedicated infrastructure and our full attention, with nothing else in the account to distract from it.

  • A dedicated LLC and Seller Central account, built solely for your brand
  • Its own clean, siloed home — never commingled with other brands we run
  • Purpose-built operations and dedicated focus, tuned entirely to your brand

Not sure which model fits? That's what our intro call is for.

Let's Find the Right Fit

Meet the Founder

Built by Someone Who's Done It

Chris Raub has spent the past decade inside Amazon — not advising from the sidelines, but operating in the trenches. He's managed 8-figure catalogs, launched thousands of SKUs, run warehouses, and navigated every algorithm change, policy update, and marketplace shift Amazon has thrown at sellers.

Before founding 2P Central, Chris built and scaled Amazon operations for some of the most recognized brands in beauty, wellness, and consumer goods. He's seen firsthand how traditional agencies fail brands — and he built 2P Central to be the partner he wished existed.

The 2P model isn't a theory. It's what Chris would want if he were on the brand side: a partner who buys your product, takes on the risk, and only wins when you win.

Connect with Chris on LinkedIn
Chris Raub, founder of 2P Central, Amazon brand management partner
2P Central founder Chris Raub in Amazon fulfillment warehouse, Orange County California
Amazon fulfillment operations — Orange County, CA
Amazon fulfillment operations — Orange County, CA

Our Technology

Backed by Real Technology

We don't guess — we build. Two proprietary systems do the heavy lifting behind every account: Archer, our AI advertising engine, and Portal, our insights and management hub. Together they let us act fast, optimize constantly, and keep you in the loop in real time.

Archer — live campaign performance at a glance (click to enlarge)
Archer AI Advertising

Archer is our in-house AI advertising software. It plans, launches, and continuously optimizes your Amazon campaigns across Sponsored Products, Brands, Display, and DSP — adjusting bids and budgets in real time so spend always follows what's working.

  • Algorithmic bid and budget management
  • Full-funnel campaign structure built for profitable growth
  • Continuous, real-time optimization — not set-and-forget
Explore Archer at archerads.ai
Portal
Insights & Management

Portal is our insights and management system — one place to see how your brand is really doing. It pulls sales, listings, competitors, and marketplace threats into a single live view, so nothing about your brand is a black box.

  • Brand analytics — search terms, conversion, and market share
  • Real-time performance monitoring and alerts
  • Market intelligence — unauthorized sellers and pricing violations
Open Portal at portal.2pcentral.com

What We Stand For

Aligned Incentives

We only make money when your brand grows. That's not marketing — it's our business model. We buy your inventory. We take on the risk. If sales don't happen, we don't profit.

Radical Transparency

No black boxes. No vague reports. You'll see exactly what we're doing, why we're doing it, and how it's performing. If something isn't working, we'll tell you — and fix it.

Long-Term Thinking

We don't chase short-term wins that hurt your brand. We build sustainable Amazon businesses — the kind that still work five years from now. We're not here to pump and dump; we're here to grow with you.

Let's Talk About Your Brand

Whether you're ready to hand off Amazon entirely or just want to explore your options, we'd love to hear from you. Book a free intro call — no pressure, no pitch deck, just a conversation about what's working and what's not.

Book Your Free Intro Call

Or call us directly: 714.627.5169