Most Amazon service providers make money whether you win or lose. We built 2P Central differently — we only grow when your brand grows. No retainers. No commissions. Just fully aligned incentives.
Every brand is different. Some want to maintain full control of their Amazon presence while offloading the work. Others want a clean wholesale relationship with zero marketplace headaches. We offer both — and sometimes a hybrid.
You stay the seller of record, and we operate inside your Seller Central as your Amazon team. This is ideal for brands that want to keep control of their catalog, customer data, and payouts — but don't want to manage the day-to-day.
We buy your inventory at wholesale and sell it through our Amazon storefront. You get predictable POs and we take on listings, advertising, logistics, pricing, and brand protection — the full marketplace execution. It's like 1P — but with a partner who actually cares about your brand.
Not sure which model fits? That's what our intro call is for.
Let's Find the Right FitMeet the Founder
Chris Raub has spent the past decade inside Amazon — not advising from the sidelines, but operating in the trenches. He's managed 8-figure catalogs, launched thousands of SKUs, run warehouses, and navigated every algorithm change, policy update, and marketplace shift Amazon has thrown at sellers.
Before founding 2P Central, Chris built and scaled Amazon operations for some of the most recognized brands in beauty, wellness, and consumer goods. He's seen firsthand how traditional agencies fail brands — and he built 2P Central to be the partner he wished existed.
The 2P model isn't a theory. It's what Chris would want if he were on the brand side: a partner who buys your product, takes on the risk, and only wins when you win.
We don't guess — we use data. Our systems monitor your listings, competitors, and marketplace conditions daily so we can act fast and optimize constantly.
Deep insights into search terms, conversion rates, and market share.
Algorithmic bid management and campaign structure for maximum ROI.
Real-time alerts on listing changes, Buy Box status, and competitor moves.
Track unauthorized sellers and pricing violations across the marketplace.
We only make money when your brand grows. That's not marketing — it's our business model. We buy your inventory. We take on the risk. If sales don't happen, we don't profit.
No black boxes. No vague reports. You'll see exactly what we're doing, why we're doing it, and how it's performing. If something isn't working, we'll tell you — and fix it.
We don't chase short-term wins that hurt your brand. We build sustainable Amazon businesses — the kind that still work five years from now. We're not here to pump and dump; we're here to grow with you.
Whether you're ready to hand off Amazon entirely or just want to explore your options, we'd love to hear from you. Book a free intro call — no pressure, no pitch deck, just a conversation about what's working and what's not.
Or call us directly: 714.627.5169